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On Vox: Buddha And The Chocolate Box

Intentional Chocolate.

Apparently it's the first chocolate the Dalai Lama ever tasted.

It is the founder's intention to "reintroduce the ancient wisdom of embedding conscious intention and love into food."

All Our Chocolate is Embedded With This Intention:

“Whoever consumes this chocolate will manifest optimal health and functioning at physical, emotional and mental levels, and in particular will enjoy an increased sense of energy, vigor and well-being for the benefit of all beings.”

My doctor-ish friend Mark probably won't like the "science" of this I'm sure, but I'm rather impressed with the marketing science. They added me on Twitter today and the next thing you know I'm reading their blog, watching videos like the one below and going to their website to order some chocolate.

Mindfully of course.

No, I am not working for them, nor am profiting from promoting them. I just liked what I read and hope the chocolate is half as good as the stuff I'm getting from Trader Joe's. And if the good intentions ooze out while I'm savoring the taste, even better!

Originally posted on patty.vox.com